Georgia-Pacific is relaunching its ARIA® bath tissue as a premium, three-ply product made entirely from recycled fiber.
The environmentally friendly update also includes recyclable paper packaging, addressing a previous shortcoming with the brand.
This relaunch caters to the growing demand for sustainable bathroom products. The new ARIA® combines the desired softness with recycled content and recyclable packaging, differentiating itself from similar eco-friendly options.
The paper packaging aligns with standard curbside recycling programs, and the product itself is septic-safe. Currently available at select retailers and online, ARIA® also contributes to environmental efforts through a partnership with the Arbor Day Foundation®. This partnership focuses on planting trees in fire-impacted ecosystems across the US.
"With ARIA bath tissue, we're providing a sustainable solution that can help consumers reduce their environmental impact," said Caitlin Allen, brand director for Georgia-Pacific.
