To say that global geopolitical, trade flows and economic structures are stressed would be an understatement. Over the course of the last two years, a heightened sense of uncertainty has permeated our lives and the markets we depend on, though there are shimmers of light and reasons to be hopeful.
One segment of the pulp & paper industry that continues to rapidly evolve is tissue and towel. There has been some reshuffling and settling since the onset of the pandemic two years ago, and society seems determined to return to normalcy – whatever that may look like. The global tissue sector also looks drastically different than it did in 2019.
Below are 10 interesting facts about the current state of Tissue and Towel.
1. Global tissue is a roughly 60MM st market, which is about 10-15% of the global pulp and paper market. As illustrated in the image below, Asia now accounts for almost half of the world’s tissue machine capacity.