VPK developed new e-commerce packaging for fashion start-up, Suitcase, complete with high-quality, digital printing.
Hip packaging concept for trendy start-up
Suitcase is one of the fresh, young start-ups that are part of the FNG Group, a steadily growing fashion company in the Benelux region. Suitcase offers online personalised styling advice to fashion-conscious men who don't particularly like shopping, but do like stylish clothing. After a few targeted questions and a conversation with a personal stylist, Suitcase puts together an outfit tailored to your tastes. If there's anything you don't like, you send it back free of charge in our sturdy e-commerce return packaging.
Everything for a successful unboxing experience
VPK developed a hip box as e-commerce packaging, which can easily be returned by the customer if necessary. The design ensures the clothing is perfectly protected and suitably presented when it arrives at the client. Central to this is the unboxing experience: packaging is the first touchpoint with your e-commerce client.
The engineers and creative designers at VPK brainstormed a unique look for the packaging with a view to maximising the way it is experienced. Suitcase opted for digital printing which has numerous advantages.
The e-commerce packaging, produced from sustainable corrugated board, has a list of benefits:
- The shape of the packaging makes a nice reference to the brand name. The original shape, in combination with the prominent printing, ensures a unique unboxing experience.
- The packaging has a convenient handle and is printed on six sides to increase the 'wow' effect.
- Thanks to the digital printing, your e-commerce packaging is quickly ready for delivery. Furthermore, there are no problems involved in producing the packaging in small numbers.
- The printing is very easy to adapt and is excellent for achieving marketing goals. A promotion for a particular season? With digital printing, you adapt your print in no time.
Source: VPK Group