The Quilted Northern® brand is welcoming a new member to the family– Quilted Northern® EcoComfort™ toilet paper. On store shelves now, the new product speaks directly to the environmentally‐conscious shopper who doesn't want to sacrifice comfort and quality.
Quilted Northern® EcoComfort™ is the first toilet paper crafted for both comfort and sustainability. Not only is it three times thicker and four times stronger than the leading value brand, but the technology used to manufacture it conserves water and energy. Also, the brand supports smart forest management – all the trees used to make Quilted Northern® EcoComfort™ are responsibly sourced and certified to the Sustainable Forestry Initiative® Fiber Sourcing Standard. For every tree used, three are planted – two in partnership with the Arbor Day Foundation and one by GP's suppliers.
Trees of Comfort
To mark its launch, the brand partnered with the Arbor Day Foundation for a new initiative named “Trees of Comfort.”The effort will help restore California's national forests that have been hit hard with wildfires and invasive diseases in recent years.
The Trees of Comfort program will plant nearly 1,500 Jeffrey and Sugar Pine trees in Tahoe National Forest along with more than 18,500 Ponderosa Pine, White Fir, Sugar Pine, Douglas Fir and Incensed Cedar trees in Stanislaus National Forest. The close partnership with the Arbor Day Foundation will guarantee that all trees at specific stages will be planted in the right areas.
Commitment to Sustainability
“The last few wildfire seasons have been some of the deadliest and most destructive on record in California, with more than 8,500 fires burning an area of more than 1.8 million acres in 2018 alone,” said Dan Lambe, president of the Arbor Day Foundation. “We are grateful to partners like Georgia‐Pacific who are committed to sustainably forestry, and also are taking action to help replant and restore the critical watersheds, reinstate habitats for threatened and at‐risk wildlife species and replant trees in devastated forests where natural regeneration will not occur.”
No pun intended, but sustainability has always come naturally to GP. The launch of Quilted Northern® EcoComfort™ is an extension of our longstanding commitment to sustainability. As an example, Georgia‐Pacific continues its work to protect forests with high conservation value, including a decade‐long effort completed this year to map 6.6 million acres of endangered forests and special areas in the 19 states where it sources wood. GP also has set aside more than 7,400 acres of property for planting vulnerable tree species such as Longleaf Pine and American Chestnut that are critical wildlife habitats.