Two Sides - Research

Market analysis
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Two Sides conducts regular consumer research and surveys globally to produce and publish up to date information on perceptions of the print, paper and packaging industry.

Surveys are conducted on all factors effecting the print, paper and packaging including sustainability, printed advertising and digital communications.

Busting the Myths

A study of consumer perceptions and attitudes towards print and paper.

A European survey of 6,000 consumers was commissioned by Two Sides and carried out by independent research company Toluna in February 2019.

This report explores the myths about print and paper’s environmental impact, as well as dispelling the common misconception that consumers no longer  refer reading in print or receiving paper communications from their service providers.

EUROPEAN REPORT (EN)  EUROPEAN REPORT (DE)  CANADA REPORT  USA REPORT
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Print and Paper in a Digital World

An international survey of over 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017.

The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.

Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.

This report explores the myths about print and paper’s environmental impact, as well as dispelling the common misconception that consumers no longer  refer reading in print or receiving paper communications from their service providers.

 

GLOBAL REPORT UK FINDINGS
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About Two Sides

Two Sides is a not for profit, global initiative promoting the unique sustainable and attractive attributes of print, paper and paper packaging. Two Sides’ members span the entire print, paper and packaging value chain including: forestry, pulp, paper, packaging, inks and chemicals, finishing, publishing, printing, envelopes and postal operators.


Source: Two Sides

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