Mohawk and UPM Raflatac partner for sustainable pressure sensitive labeling solutions

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Mohawk Fine Papers, Inc. and UPM Raflatac have started a strategic partnership to offer sustainable roll-fed pressure sensitive labeling solutions made with Mohawk Renewal Hemp and Straw paper face stocks in the Americas.

Mohawk Fine Papers, Inc., North America's largest privately owned manufacturer of fine papers, envelopes, and specialty materials for printing, recently unveiled a groundbreaking portfolio of papers made from rapidly renewable, sustainable fibers.

“Mohawk Renewal expands the definition of responsible papermaking, and our partnership with UPM Raflatac makes it easier than ever for printers and brands to reach beyond their label and packaging sustainability targets,” said Melissa Stevens, Mohawk Chief Revenue Officer.

Through this partnership, UPM Raflatac is introducing pressure sensitive label products constructed from Mohawk Renewal Straw (30% Straw + 70% Post-Consumer Waste) and Mohawk Renewal Hemp (30% Hemp + 70% Post-Consumer Waste). These face stocks are already available for wine, spirits and craft beverage end uses and can also be custom tailored with a broad range of adhesives and liners for food and retail uses. As part of the UPM Raflatac SmartChoice™ portfolio, these products will enable companies to use renewable materials and post-consumer waste in label applications.

“At UPM Raflatac we say that ‘labels matter’ because they are a key piece in a brand’s ability to enable a circular economy with their packaging materials,” said Lee Green, Segment Manager, Wine, Spirits, Craft Beverage, Americas at UPM Raflatac. “The Mohawk Renewal portfolio offers printers and end users unique, sustainable products combined with high performance and fantastic shelf appeal.”

The new line of Mohawk Renewal labeling materials enables brands to express their uniqueness while keeping true to their sustainability goals. UPM Raflatac will continue creating new SmartChoice products that help its clients reach beyond their targets to reduce, recycle and renew.

To learn more about Mohawk Renewal, join Mohawk’s and UPM Raflatac’s experts this week as they participate in a virtual panel discussion on sustainable labeling at the first-ever global Wine and Spirits Virtual Fair. Click here to register for the event on June 9-10.

For more details about pressure sensitive Mohawk Renewal options, visit go.upmraflatac.com/Renewal-labeling-solutions. To learn more about Mohawk Renewal, visit mohawkconnects.com/mohawk-renewal or contact your local stocking merchant or Mohawk Sales Representative. More announcements about Mohawk Renewal products and samples will be made throughout the year. You can sign up to receive Mohawk updates here.


Source: UPM

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