To address misleading environmental claims, Two Sides North America and FPAC have worked together with several Canadian organizations to change their marketing messages related to print and paper.
This partnership addresses misleading claims such as “go green – go paperless” and “save trees” which are regularly used by financial institutions, utility providers and governmental organizations to encourage customers to switch from paper to less costly electronic bills and statements. One of the successes includes convincing the Canadian Revenue Agency to change it’s messaging on tax assessments.
Two Sides NA also works closely with the American Forest & Paper Association in the U.S. to dispel myths and promote the unique sustainable features of paper products.
To date, Two Sides has successfully worked with 125 leading North American organizations (over 440 worldwide) to remove or change inaccurate environmental claims,
You can read more about these partnerships in the International Council of Forest & Paper Association (ICFPA) Newsletter.
Source: Two Sides