New Study: Excessive Packaging Hurts a Company’s Bottom Line

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Here is how shipping and fulfillment strategy can impact corporate social responsibility, product value, and brand loyalty.

People are shopping online at a rate never before seen. As of September 2020, e-commerce sales increased 43% year over year, now reaching $60.4 billion in revenue, according to Adobe Analytics.

As more people receive deliveries, consumers have become savvier with packaging solutions, developing a greater understanding of what makes an unboxing experience memorable. A curated unboxing experience is no longer a brand differentiator — it’s a must-have, according to BigCommerce.

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Source: Pregis

 

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