Vertoro is Spanish for "Green Gold". The founders clearly had their end product in mind when they started thinking of a brand name.
Vertoro, a spin-off from The Chemelot Institute for Science & Technology (InSciTe), valorises the technology of turning lignin, a residual stream produced by paper pulp and cellulosic ethanol plants, into so-called crude lignin oil (CLO).
And this CLO is analogous to fossil crude oil, in the sense that it is not an end-product, but an intermediate for the production of fuels and chemicals. Vertoro, together with Prof. Emiel Hensen from Eindhoven University of Technology, received a Take-off grant of 40.000 € awarded by the NWO Domain Applied and Engineering Sciences.
Source: Innovation Origins